The Effect of Personified Animals in Advertising: An Exploration of Action and Emotion as Determinants of Personification Level.
碩士 === 國立政治大學 === 廣告研究所 === 101
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05059158881928723901 |