The Study on the Influence of Endorsers’ Gender, Advertising Appeal, Product Involvement toward the Advertising Effectiveness
碩士 === 國立政治大學 === 廣告研究所 === 101
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/78037501425663288509 |