The study on advertising appeal of luxury watches print advertisements
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 101 === This study investigated the different advertising appeals that are applied in luxury watch print ads. With the expanding market of luxury goods, the studies on this category have become significant. However, most prior studies investigated consumer b...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/39167088086940428843 |