The Relationship between New Product Launch Speed and Firm Performance in Multimarket Contact- The Moderating Role of the Number of Competitive Response
碩士 === 國立中興大學 === 企業管理學系所 === 101 === The issue of competitive dynamics breaks through the thinking of strategic management. It uses new perspective to research the competitive figure within the industry, and it becomes a critical issue for the strategic management domain. Moreover, because the cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p9xx35 |