The Factors Affecting the Implementation of CRM in Taiwan’s Food and Beverage Industry
碩士 === 國立中興大學 === 科技管理研究所 === 101 === Customer Relationship Management (CRM) is an important approach to manage customer information. Successful CRM implementation leads organization to satisfy customer’s needs, create competitive advantage and build customers loyalty. There were lots of researches...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19683310236015679767 |