Research on loyalty of listeners to radio stations
碩士 === 國立中興大學 === 行銷學系所 === 101 === The primary goal of the study is to look into how strategy of public relations, brand images, The Relationship among Brand Awareness and Trust influence the loyalty to radio stations. The study is carried out through questionnaires. Besides my personal working exp...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34636521297285130807 |