Integrated Marketing Communication Study In R&D Service Industry
碩士 === 國立中興大學 === 行銷學系所 === 101 === R&D service industry was listed as important emerging industry by Taiwan’s government since the year of 2004. Due to global competition and shorter product life cycle, manufacturers looked for R&D resources more efficiently from outside R&D service pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57676592191960977990 |