A Study of Eco-label Effect on Consumers’ Purchase Decision Making
碩士 === 國立中興大學 === 行銷學系所 === 101 === Consumers buy more environmental-friendly products than ever, with the rising awareness of environmental issues in recent years. Manufacturers in order to gain this green business opportunities, they started giving their products a green claim or green image. How...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gaj5jy |