How relational involvement moderates satisfaction paradox under competition? – Case of air express customer
碩士 === 國立中興大學 === 行銷學系所 === 101 === Customers stating to be satisfied may still be lack of loyalty, and the phenomenon was defined as satisfaction paradox. However, studies on the satisfaction–loyalty link are scarce in a business-to-business context, and lagging far behind consumer marketing. M...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72766907013481535261 |