A study of factors influencing the opinion adoption of blog readers.
碩士 === 國立中興大學 === 行銷學系所 === 101 === The purpose of this study was to explore the transitive causal relationship between bloggers’ personality, their credibility and the opinion adoption by their blog readers. Three samples respectively consisted of 101, 111, and 96 readers of the selected fashion,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d8rn6e |