Exploring customer consumption behavior across physical and e-channels–Application of nested logit model
碩士 === 國立中興大學 === 行銷學系所 === 101 === The competition between enterprises is getting more and more intense, and diversifies channels. General consumer behavior can be divided into two phases: 1. Data collection phase; 2. Actual transaction phase. If consumers』 two phases no matter consist in either...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49h5d7 |