A Study of Key Success Factors of International Marketing for Taiwan’s Tea Beverage–A Case of Malaysia
碩士 === 國立中興大學 === 行銷學系所 === 101 === Although Taiwan''s Chain Food and Beverage Industry kept growing in recent years, however, the range of growing was not as good as in the past. Because of the limitation of domestic market, the industry needed to enter foreign markets for maint...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s2a268 |