The effect of product placement on movie viewer’s destination image
碩士 === 國立中興大學 === 行銷學系所 === 101 === As product placement become one of the most important way to promote company product, and companies also spend as much money on product placement as advertisement. More and more research focus on it. The target of this research is on one of the product, which is n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67637220326438992859 |