The destination image of Taiwan: The view of employees of Taiwanese-funded enterprises in China.

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === This study in views of the Chinese tourist location, and tries to explore the destination image of Taiwan from local employees of domestic-private, Hong Kong and Taiwanese-funded enterprises in China, are affected by overseas business owner’s homeland. On th...

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Bibliographic Details
Main Authors: Ming-Zhen Wang, 王茗甄
Other Authors: 卓信佑
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/69757482978259402823