Are customer complaints always negative to firm''s performance? An analysis between the customer complaint and the performance from the catering brand aspect

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === As the improvement of the standard of living, eating out consumption also increases the proportion of the economic trend of the times, in the face of experience, past consumer demand has been simply “goods (tangible)” turn “service (invisible)” as the part o...

Full description

Bibliographic Details
Main Authors: Hui-Ying Chang, 張惠瑛
Other Authors: Yu-Ching Chiao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/9jda2f