Consumers’ Purchase Behavior of Boutique: A Case Study of ARMANI Brand

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === As M-shaped society has come, the market of luxury brand products grows stably, and forms a large economic scale. This is a domain worthwhile to research. Getting an advantageous position in the consuming market of luxury products is completely decide...

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Bibliographic Details
Main Authors: Chung-Chao HO, 何崇照
Other Authors: Biing-Wen Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/s7s6r5