The Impact of Economic Globalization to China –The Case of Multinational Luxury Corporationsin China
碩士 === 國立中興大學 === 國際政治研究所 === 101 === In the end of 2011, China’s luxury market has become the biggest market share of luxury consumption in the world. Now researches of China’s luxury market are mainly about consumer’s cognition, behavior and operating strategies of multinational luxury corporati...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/m46t72 |