The Impact of Economic Globalization to China –The Case of Multinational Luxury Corporationsin China

• Main Authors: Ming-ChunTsai, 蔡明君
• Other Authors: Mu-Min Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/m46t72

碩士 === 國立中興大學 === 國際政治研究所 === 101 === In the end of 2011, China’s luxury market has become the biggest market share of luxury consumption in the world. Now researches of China’s luxury market are mainly about consumer’s cognition, behavior and operating strategies of multinational luxury corporations but lack of association with society, culture, political and economy. Because of global financial crisis in 2007, China’s luxury market didn’t suffer serious losses, but the market’s sales raised up a lot instead. Above that, this caused many multinational luxury corporations to accelerate their expansive domain of investments in China. This thesis discusses three dimensions. First, to introduce the investments, sales, layout and operating strategies of multinational luxury corporations in China and then to analyze the origin and main consumers of China’s luxury market. Second, according to observe the development of China’s luxury market, we analyze the degree and impact of economic globalization to China from time, social, political and economy fields. Third, to analyze how China influences globalization from changes of multinational luxury corporations and upgrades of China''s native brands. Based on this research, we conclude that the more acceptances to get luxury goods in China which has implemented socialism for many years means more influence by globalization. However, accepting luxury goods from west capitalism doesn’t mean to accept occidentalizing completely. China’s market has its uniqueness; amazing consumption strength and domestic demand market of such a size so that multinational luxury corporations must manage diligently. Besides, China’s native enterprises are learning how to create luxury brands and expect to become world’s well-known on the strength of globalization.