The effects of personal, social and system factors on consumers'' use of group-buying websites to repurchase food.
碩士 === 國立中興大學 === 生物產業管理研究所 === 101 === Online group buying (hearafter, OGB) website is a rising pattern of B2C and has become a promising form of E-commerce. This attracted much academic attention; yet, previous related studies mainly focused on personal use rather than providing an extensive vie...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29322989275911468241 |