Impact of rural winery factory’s brand personality on tourist loyalty – survey examples from Da-Hu and Shin-Yi farmers’ associations
碩士 === 國立中興大學 === 生物產業管理研究所 === 101 === The purpose of this study is to explore the differences in tourist loyalty effect as result of rural winery factory’s (Da-Hu and Shin-Yi) with different operating systems and brand personalities. According to previous Brand study, it mainly associates with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6s6s3m |