The Relationship among Product Knowledge, Reference Groups, and Purchase Behavior toward Medicinal Plant Health Foods
碩士 === 國立中興大學 === 生物產業管理研究所 === 101 === In recent years, the consumption of medicinal plant health foods is increasing either in amount or diversity attributed to their functions of health maintenance and health improvement. This study is aimed to explore consumer’s purchasing behavior of medicinal...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5mbj72 |