Analytic Hierarchy Process (AHP) to assess consumers' demands mode - Advertising Design Case

碩士 === 國立勤益科技大學 === 工業工程與管理系 === 101 === As the advertising market is greatly,advertising used for promotional products, reputation, advocacy,but a wide range of ad types,and the advertising effect is good or bad will affect sales and marketing, product image, fame, etc,therefore, this study will be...

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Bibliographic Details
Main Authors: Wei Jia, 魏嘉
Other Authors: Chen Shuei
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/71512785150843455900