he Relationship among CSR, Brand Relationship, and Consumer Purchasing Behavior-A Study of 7-ELEVEn

碩士 === 國立勤益科技大學 === 企業管理系 === 101 === In recent years, issues related to corporate social responsibility (CSR) have been increasingly put under the spotlight. Companies are now practicing social responsibility through various means, and they have realized that it not only fulfills obligations and re...

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Bibliographic Details
Main Authors: Hsin-Feng Lin, 林欣鳳
Other Authors: Shwu-Ing Wu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/wb8t9t