An Empirical Study of Brand Strategy and Operation Performance ─ The Perspective of Resource Based View Theory
碩士 === 國立勤益科技大學 === 企業管理系 === 101 === The government began to promote Taiwan’s global brand value since 2003. Obviously, brand management and promotion has been raising the attention. In this study, we utilize the resource-based theory to investigate the relationship between capacity within the orga...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/etnsa4 |