The Relationship Model among Consumer’s Cognition on CSR, Enterprise Brand Image, Brand Attitude, and Purchase Intention – A Study of Starbucks
碩士 === 國立勤益科技大學 === 企業管理系 === 101 === Industrial development, social progress, and the internationalization of commerce have driven corporate social responsibility (CSR) to the forefront among corporations and consumers conscious of whether businesses are making contributions to society. This resear...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70465606667186535360 |