A Study on Customers’ Switching Intention between Virtual Channels
碩士 === 國立勤益科技大學 === 流通管理系 === 101 === According to the data from the Department of Statistics, Ministry of Economic Affairs in Taiwan, the total revenue from non-store retailing had broken through 181 billion and 800 million NT dollars in 2012. Trendgo Research investigated what the customers of onl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87022223729727138929 |