Explore the Relationship between service quality, brand image, relationship quality and Customer Loyalty – A Case Study of Thai chain restaurant industry
碩士 === 國立勤益科技大學 === 流通管理系 === 101 === In the past studies to review the service quality, there is less study about the food service industry that through the brand image and relationship quality. This study explores the determinants which effect the linkage and analyze interrelationship between serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10009894869595363890 |