Apply Cox proportional hazard model to create customer loyalty index with case study of smartphone service industry
碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 101 === The goal of the enterprise operation is to earn profit under limited resources. Customers are the source of the profit and loyal customers can bring stable income. Since the cost of finding new customers is much higher than retaining the existing customers...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/h4b7bd |