Factors Affecting Consumer Preference of Physical Channel in Clothing Shopping
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === The virtual channel grows quickly, and reached the level of competing with the physical channel. With the environment and consumer lifestyle changes, it’s hard to predict consumer’s channel choice. This study is to discuss what the factors of channel satisf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67290870611700016797 |