Switching Behavioral Intention of Using Shopping Site APP: Mooring Effect as a Moderator
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === Shopping site apps has become a new online shopping channel. However, the constraints of smartphone hardware, such as screen size, display resolution and acoustics; and the challenges of interface design and users’ skills can influence consumers’ telepresence...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ya782 |