The Antecedent Factors of Using Location-based Advertising Applications: A Cognitive-Affect-Behavior Model
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === Wireless networks and global positioning system (GPS) applications have recently become very popular. Location-based advertising (LBA) is a new business opportunities available for both factories and stores. Many chain enterprises and alliances develop LBA ap...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jn88tj |