How Brand Affects Purchase Intention: Evidence From the Financial Industry
碩士 === 國立成功大學 === 企業管理學系專班 === 101 === With the changing times, many large financial firms in Taiwan continued to integration of the region and on the whole. Banking, insurance and securities sectors integration of services into a financial system and its managers emphasis on revenue and profits, bu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05363111297584285188 |