The Influence of the Electronic Word-of-Mouthon Consumer Purchase Intention –A Case of the Bed and Breakfast Accommodation Industry
碩士 === 國立成功大學 === 企業管理學系專班 === 101 === While the amounts of internet users grow up, people around the world communicate the information with each other everywhere. The Internet gives consumers new communication platforms to share their messages、information and word-of-mouth. The research on electron...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kz2r3p |