The Influence of E-commerce Experience on Future Usage Intention of M-commerce -Take On-line Apparel Industry for Example

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === People tend to rely on the internet during the past. However, with the advancement of technology, people now rely on mobile device. Due to this reason, new types of commerce occurred, from E-commerce to M-commerce. If managers want to run business successfull...

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Bibliographic Details
Main Authors: Yi-HsinKuo, 郭怡欣
Other Authors: Su-Chao Chang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/k4qq7b