FIRM RESOURCE EFFICIENCY AND THE STOCK MARKET REACTION TO NEW PRODUCT ANNOUNCEMENTS
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 101 === This study examines the role of firm resource efficiency in explaining the economic impact of the new product announcements. We construct a model that includes research and development, marketing, production, and inventory resource efficiency using input-out...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01077675570666658173 |