The Wealth Effect of Firm’s Brand Value on New Product Announcement
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 101 === New product announcement is becoming the powerful marketing strategies in an increasingly competitive battle for firms. Lots of previous literatures have shown new products announcement can generate a positive abnormal return. On the other side, the importan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25598047829921842680 |