Exploring the Antecedents of Consumer’s Use Intention for the Mobile Ticketing Service Technology
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 101 === This study explored the relationships among effort expectancy (EE), facilitating condition (FC), cost penalty (CP), benefit sought (BS), and behavioral intention (BI) in Taiwan mobile ticketing market. This study surveyed and collected 207 answers from m...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67280275313715211623 |