Factors Affecting Parents' Perceived Value and Purchase Intention of Green Toy in Taiwan
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 101 === ABSTRACT This paper incorporates the Theory of Planned Behavior (TPB)and Expended Theory of Planned Behavior (ETPB) in studying the consumers’ behavior in the context of green toy products. Our conceptual framework uses one consumer belief to be an antec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06427147617566344958 |