A Study on Hotel Banquet Service Experiential Marketing – An Example of CHATEAU de CHINE
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 101 === This study utilizes the definition of strategic experiential modules, experiential value, and brand image to explore its effect on customer satisfaction and customer loyalty, respectively, for banquet service in a hotel. CHATEAU de CHINE is the hotel as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05288236724285348514 |