The Process of Brand Value Creation: A Case Study of an Industrial Personal Computer Manufacture

碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 101 === The majority of the Taiwanese high tech companies are original design manufacturer. The core competence of original design manufacturers is the ability to minimize production cost and maximize production process efficiency. The original design manufactur...

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Bibliographic Details
Main Authors: Ying-ChengChuang, 莊英成
Other Authors: Eade Wang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/u3h9d2