The Influences of Brand Image, Product Judgment, and Perceived Risk on Purchase Preference: A Case Study of the Foreign Baby Milk Powder Market in Vietnam
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === This study applied the stimulus-organism-response (S-O-R) model to examine the effects of brand image, product judgment, and perceived risk on consumers’ purchase preference towards foreign baby milk powder products in the Vietnam market. Research findings...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/83115426745901307568 |