The Influences of Brand Image, Product Judgment, and Perceived Risk on Purchase Preference: A Case Study of the Foreign Baby Milk Powder Market in Vietnam
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === This study applied the stimulus-organism-response (S-O-R) model to examine the effects of brand image, product judgment, and perceived risk on consumers’ purchase preference towards foreign baby milk powder products in the Vietnam market. Research findings...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83115426745901307568 |