Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising
碩士 === 國立成功大學 === 資訊工程學系碩博士班 === 101 === Search advertising is a tripartite business between search engine, advertisers, and users (consumers). In the beginning, it is a mutually beneficial relation that search engines provide placements next to the original search results for advertisers on specifi...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11588292256295452019 |