The influence of reputation and interaction on the intention of reusing online auction

碩士 === 國立成功大學 === 資訊管理研究所 === 101 === With the popularity of the Internet, online auction can make consumers find and purchase more extensive type of goods and reduce the time and effort to go shopping; however, consumers cannot direct contact with the product and communicate with the salesclerks wh...

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Bibliographic Details
Main Authors: Chia-YingHsieh, 謝佳穎
Other Authors: Hei-Chia Wang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/87567465891284287020