Using Brand Experience and Perceived Usefulness to Explore the Impact of Branded apps Types on Brand Attitude and Purchase Intention
碩士 === 國立成功大學 === 電信管理研究所 === 101 === With the popularity of smart phones and mobile internet, mobile marketing has become the issues which the brand concern a lot. Many brand owners have launched their own branded apps, and expect those apps can convey more information, services and entrepreneurs...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35674118104317272776 |