The Marketing Strategy for the New Product Entering Discount Store Channel and Convenience Store Channel: Evidence from Food Processing Case
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 101 === This thesis is to analyze and demonstrate on marketing strategy for the food processing industry and trend to investigate current food industry's market segmentation, target market, product positioning as well as the construction mode of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25249945432729612893 |