The Channel Choice Strategy for New Product: From the Perspective of Brand Awareness and Consumer Perception
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 101 === The main mission of market channel is to deliver the proper amount of right product in the proper time to proper place in order for consumers to purchase conveniently. However, there are so many researches and documents about marketing channel st...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65603155051462291723 |