Platform Competition in Two-Sided Markets: Implications of Dynamic Competitive Strategy for the Smartphone Industry

碩士 === 國立交通大學 === 企業管理碩士學程 === 101 === In its limited scope, this paper endeavors to combine current knowledge of Industry Structure, Two-Sided Markets, Product Platforms, Innovation and Strategic Management in a single integrative and easy to apply framework that addresses recent technological and...

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Bibliographic Details
Main Authors: Joos, Roberto Alejandro, 游瑞淵
Other Authors: Tang, Ying-chan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/89395950132890944598