The Advertising Effect of Mobile Application Advertisement of Advertising Disply, News Content and Reculatory Focus
碩士 === 國立交通大學 === 傳播研究所 === 101 === With great potential on the commercial market, mobile applicaiton is nowadays an important issue to the news media. Therefore, the stud adapts experimental method to examine the advertising effect of mobile application on advertising disply (banner ad/intersti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54975661227634056837 |