The Consumers’ Reaction to the Revealed Business Intension of Blog’s Word-of-Mouth
碩士 === 國立交通大學 === 管理科學系所 === 101 === The new style online Word-of-Mouth (O-WOM) was came by the growing internet activities, and it spread up the spread of O-WOM and the influence become more powerful than before. The influence of the new style O-WOM are from helping the customers to their purchasin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32fn64 |