The Effects of Product Placement in Micro Films on Brand Attitude
碩士 === 國立交通大學 === 管理科學系所 === 101 === In recent years, more and more manufacturers are sponsoring films, television programs and other mass media, through unobtrusive ways of connecting product placement and plot to spread the advertising effect, thereby affecting the audience's brand attitude a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f6c28m |